- UX/UI Product
- Promo Website Design
Advertising platform for VR & AR content
Adverty is a new word in the advertising industry. The company allows brands to connect with consumers in the right place at the right time in groundbreaking and immersive visual realities.
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Design and develop first programmatic advertising platform for AR &VR native ads. It’s a complicated tool the primary task for Artkai was ensuring that the product will be easy to handle for all types of users with any proficiency level.
Chief Product Officer at Adverty
Each user type has different ‘jobs to be done’ that form various functions and information to be displayed: budget, advertising types, campaigns’ info, etc. The almighty hand of admin is also in the flow.
Adverty platform is the first programmatic ad platform for AR &VR native ads. It’s a complicated tool the primary task for Artkai was ensuring that the product will be easy to handle for all types of users with any proficiency level.
The Advertiser creates campaigns, manages its specifications and posts it into apps. Our patent pending SceneContext™ provides advertiser with full understanding of his camapign context and surroundings.
The Publisher adds apps to Adverty. He describes characteristics and earns money from ‘Brainpressions’ - Adverty’s patented algorithm that utilizes the user’s complete field of view to charge for ad views and interactions.
We created hundreds of different icons, toggles, graphs, and buttons. All details of dashboards are well thought-out. We’ve designed a product that makes sense to business, and it’s users.
New world with a different sense of presence. Mysterious and incredibly exciting with dozens of virtual worlds and places where brands can put their advertising.
As Adverty helps to place advertising inside the games, we used glowing elements in typography and buttons.
We combined the graphical “multilayered” elements with the visual attributes of VR, advertising and gaming: game characters, VR glasses and consoles that appear from those “additional layers of perception”.
Our UX-oriented approach and deep understanding of the business tasks allowed us to create a holistic product with an innovative outstanding interface that is now driving consistent user engagement and constant interaction with the platform.
More importantly, we helped to shift user mindset from worrying about the integrity of platform providers to focusing on own capacity to make profits and, therefore, convince investors of the immense potential this project had yet to realize.
- Research & Analysis
- Prototyping
- Visual design
- Website redesign
- Mobile adaptation