Adverty | Digital product design and development that make sense
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  • UX/UI Product
  • Promo Website Design

Advertising platform for VR & AR content

adverty
Overview

Adverty is a new word in the advertising industry. The company allows brands to connect with consumers in the right place at the right time in groundbreaking and immersive visual realities.

5 month

Time

Advertising

Industry

Web

Platforms

Challenges
Make a complex tool easy to use for all types of users with any skill level

Design and develope first programmatic advertising platform for AR &VR native ads. It’s a complicated tool the primary task for Artkai was ensuring that the product will be easy to handle for all types of users with any proficiency level.

client review
Emilio Lando

CTO Client at Adverty

userflow
Building the flow for advertiser & publisher

Each user type has different ‘jobs to be done’ that form various functions and information to be displayed: budget, advertising types, campaigns’ info, etc. The almighty hand of admin is also in the flow.

Platform
Introducing Adverty

Adverty platform is the first programmatic ad platform for AR &VR native ads. It’s a complicated tool the primary task for Artkai was ensuring that the product will be easy to handle for all types of users with any proficiency level.

Advertisers’ portal

The Advertiser creates campaigns, manages its specifications and posts it into apps. Our patent pending SceneContext™ provides advertiser with full understanding of his camapign context and surroundings.

Publishers’ portal

The Publisher adds apps to Adverty. He describes characteristics and earns money from ‘Brainpressions’ - Adverty’s patented algorithm that utilizes the user’s complete field of view to charge for ad views and interactions.

Big things have small... components

We created hundreds of different icons, toggles, graphs, and buttons. All details of dashboards are well thought-out. We’ve designed a product that makes sense to business, and it’s users.

Website visual Design
VR – an "additional layer" of your reality

New world with a different sense of presence. Mysterious and incredibly exciting with dozens of virtual worlds and places where brands can put their advertising.

Interface elements

As Adverty helps to place advertising inside the games, we used glowing elements in typography and buttons.

colors
font – Gotham Pro
Buttons
Additional layers of perception

We combined the graphical “multilayered” elements with the visual attributes of VR, advertising and gaming: game characters, VR glasses and consoles that appear from those “additional layers of perception”.

Mobile adaptation
Solutions

Our UX-oriented approach and deep understanding of the business tasks allowed us to create a holistic product with an innovative outstanding interface that is now driving consistent user engagement and constant interaction with the platform.

More importantly, we helped to shift user mindset from worrying about the integrity of platform providers to focusing on own capacity to make profits and, therefore, convince investors of the immense potential this project had yet to realize.

Our Deliverables
Platform
  • Research & Analysis
  • Prototyping
  • Visual design
Website
  • Website redesign
  • Mobile adaptation

Find out what it’ll cost you

Get a quote