ProCredit Bank | Digital product design and development that make sense
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  • Research
  • UX/UI Design
  • Frontend Development
  • Maintenance & Support

Building A New Digital Banking Ecosystem for Procredit Group in 13 Countries

ProCredit
Overview

We designed and developed a consistent communication for the bank from web applications, mobile applications, websites, ATMs to various marketing materials. We conducted 5 researches interviewed employees in banks’ branch offices, held hours of discussions with the IT department. We divided continuing redesign into phases making the step by step implementation smooth.

4 year +

of continuous partnership

5 products

products redisigned

13 countries

to implement redesigned products

7 000+

users

Challenges
Challenges Tackled

The goal was to design and introduce an indeed effortless user experience that would keep the bank’s existing clients as well as attract new audiences in every country. There are 13 of them, by the way.

The trick was to do it while taking into consideration all the technical and legal restrictions, peculiarities of their core banking system as well as a wide range of devices and operating systems.

countries:
  • Albania
  • Bosnia and Herzegovina
  • Bulgaria
  • Colombia
  • Ecuador
  • Georgia
  • Germany
  • Kosovo
  • Moldova
  • North Macedonia
  • Romania
  • Serbia
  • Ukraine
UX Research & Design Workshop

We have conducted both UX Research and on-site Workshops to understand the project scope and key metrics of success as well as to work out a custom design strategy For ProCredit Group.

We sent our specialist to ProCredit’s Headquarters in Germany to interview both stakeholders and customers. Communication with clients was conducted on an individual level. We have been closely monitoring their feedback and taking into account their critique to ensure the maximum level of customer satisfaction.

Deliverables:
  • International Website
  • Online Direct Banking
  • Mobile Banking Application
  • ATM Interactive Interface
  • Marketing & Sales Materials
Methods:
01

In-depth Executive Interviews

02

User Research & Analysis

03

Competitive Research

04

Customer & Stuff Behavior Study

05

Usability Testing

06

On-site Workshops

UX/UI Design

Based on the requirements defined in collaboration with the group, we needed to work out a relevant solution and realize it in the banks after an intensive testing phase.

Our job was to develop the omnichannel platform that could support the delivery of services and interaction between a client and the bank.

Customer Journey Map

Aimed at creating an omnichannel experience, we have established the customer journey map across all channels: Mobile, Web, Branch, and Marketing.

Direct Banking

For customers wishing to access banking services via PC, tablet or mobile phone and, essentially, perform all banking cashless operations wherever they need, we have designed Direct Banking.

ATM Interface & Card Design

The direct banking concept also embraces the use of ATMs and cards. So we were also asked to design a new interactive interface for ProCredit ATMs.

Mobile App

Later in the process, we have designed a mobile application as well to provide ProCredit’s customers with the most simple and fast way of accessing their bank account.

Frontend Development & Support

The IT and software development priorities are set in the Group IT Strategy and approved by the Management of ProCredit Holding. So we needed to coordinate IT activities carefully and to design and test new services and channels prior to implementation.

Having to uphold strict standards and technical requirements was probably one of the most difficult challenges of the development stage.

technology stack
Tools & Technology we used for project

React

Redux

Eslint

HTML5 (Jade)

CSS3 (SASS/SCSS)

Bootstrap

JavaScript (jQuery)

Outcome
Over the years of partnership, we have managed to:

01Bring in digital transformation through the development of the omnichannel platform for a wide range of banking products

02Establish a long-term reliable nearshore design & front-end partnership with ProCredit’s core banking team

03Make our digital solutions central to ProCredit’s broader strategy to increase operational efficiency.

At the end
Results Achieved

As a result, today, the share of automated services and transactions, distributed mainly between:

  1. 50%E-banking
  2. 25%POS transactions
  3. 22%ATM operations
Meanwhile, our mutual work does not end here. We improve existing products and create new digital solutions for ProCredit every day.
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