- UX Research
- UX/ UI Design
- Front-end Development
Building a digital product for antique dealers to sell across multiple marketplaces
Because there is more to selling antiques and collectibles on the web than a website address
Ronati was created in response to the market need for means to simplify, automate and accelerate the process of selling antiques online. Our principle task was the help today's collectors and dealers make sense and make use of e-commerce presence across multiple channels.
By leveraging digital tools and networking practices, together with the client, we have built the first web-based multi-channel eCommerce manager for the antiques industry, providing effortless yet efficient ways to list and manage one-of-a-kind items online.
To gain a clear understanding of how to realize and communicate this idea, first, we needed to analyze our client’s objectives, evaluate the market, and study user’s online listing habits. More importantly, we had to determine our main target audience and learn as much as possible about our potential users.
- Primary research
- Competitive research
- Stakeholder interviews
- User research
- Persona development
Dealers have to spend hours listing their inventory across all of their selling platforms.
Tracking offline inventory requires additional work and disjointed records
While updating client bases, dealers might have to store items for weeks or even months.
With current platforms, dealers to manually implement all the inventory operations.
Makes it possible to add, edit and manage listings across multiple qualified marketplaces from a single location.
- Universal inventory management
- Easy syndication to marketplaces (sales channels)
- Mobile & Desktop access
- Keep track of online & offline inventory in one place
- Time saving tools allow dealers to list more of their inventory online.
Although, we have got to admit, it would not be our first time that we designed and developed a complex, unexampled product. We love building those, we do!
We know firsthand that the stage of UX Design pretty much determines the entire future of a product. To make sure this one was going to succeed, we have gathered all our research findings and made sure every decision, every step was deeply rooted in those insights.
Using the visual style elements — colors, shapes, typefaces, tone of voice, and all the rest — the platform was designed to appeal to a different demographic and suit the imagery users provide in their requests or listings.
We have also ensured flawless experience from desktop to mobile. From a small screen to a big one, Ronati is designed responsively to work for everyone, everywhere.
The blog was designed to be consistent, easy on the eyes, and flexible when it comes to different types of content.
Effortless yet efficient user experience begins from account registration. Our task was to seamlessly instill all the account settings into the design so that creating a profile would be a completely clear and intuitive process. Besides, it was important that users can edit their account information without making a big fuss.
- Easily Manage Inventory Locations & Shipping Profiles
- Update Business & Industry Information
- Quick Access to Help Center
- Toggle between Company and Personal Profile
At the end of the day, working closely with the client we have managed to build a proprietary ecosystem that unlocks the $1.62 trillion dollar market of one-of-a-kind, rare, antique and collectible pieces worldwide, by giving them control of their inventory management and the power to list on more marketplaces from one location.
So far, the feedback from dealers currently using the site, has been very positive and the waitlist filled up so quicky they had to stop accepting applicants. Also, Ronati has also gotten the seal of approval from LAPADA, the largest association of art and antiques dealers in the United Kingdom.
Value of one-of-a-kind, rare, antique and collectible pieces worldwide
dealers on the waitlist