- Brand Identity
- UX/UI Product Design
Platform for the HR/recruitment teams in small and medium companies
Cruitment is a SaaS platform for the HR/recruitment teams in small and medium companies. The application helps to manage career pages (lists of job vacancies) and the candidate pipelines for each job.
Instead of building a user-centric, long-lasting system for people to enjoy and benefit from, the concept had been often used to scam people. Therefore, one of the critical tasks was to relaunch the existing market by introducing and implementing a new technological groundwork.
During our first meetings with our client, we discussed what interface would make sense to recruiters and candidates.
Has to find and manage tons of candidates easily and have full control over the hiring process.
Has to find a suitable vacancy and apply without hassle.
We conducted interviews with recruiters and candidates to find insights for building efficient recruitment tool that solves problems.
The interface is concentrated on RECRUITERS. They have different tasks, and their pipelines can differ from company to company. Thus, we've made the design easily customizable.
- Manages Candidates
- Processes a lot of job updates
- Analyzes data in the pipeline
- Posts new vacancies to company Facebook page
CANDIDATES will rarely interact with the app. They have to quickly find a relevant job and fill all required info in the forms.
- Searches for relevant jobs
- Applies for interviews
We’ve built a whole structure of the app based on user needs and their pain points. We closely collaborated with stakeholders to come up with relevant solutions and userflow.
We've shaped the ideal chain of actions for recruiters and candidates. UX that makes sense
Before proceeding to UI design, we designed a visual basis for the brand
The colors are strengthening the credibility of the brand.
We've chosen a friendly font with a connotation to dialogue between recruiters and candidates. It simultaneously combines the stability (seriousness) of the classic grotesque and at the same time shows openness & dynamism.
Recruiters will use the application on a daily basis. Thus, our decisions on visual design were led by the desire of making the interface clear, without any distractions and apparent color coding.
- drag and drop
- bulk actions for managing multiple candidates
- color coding to visualize stages
The pin tool helps recruiters to highlight jobs on the dashboard that also gives full performance analytics.
The final part of the work included various marketing materials including promo website and illustrations
Our UX-oriented approach and deep understanding of the business tasks allowed us to create a holistic product with an innovative outstanding interface that is now driving consistent user engagement and constant interaction with the platform.
More importantly, we helped to shift user mindset from worrying about the integrity of platform providers to focusing on own capacity to make profits and, therefore, convince investors of the immense potential this project had yet to realize.
- Research & Analysis
- Visual design
- Design support
- Indentity design
- Content strategy
- Website design