Last week alone, we had around a few dozen calls with potential clients considering embarking on a digital transformation journey. They came from different industries and business models, but their stakeholders had the same core questions and concerns:
What are the odds that a transformation is going to work for our situation?
How can we handle the restrictions in our industry?
We want to enhance the digital customer experience, decrease operational costs, improve workflow and productivity, win market share without overspending - can digitalization help us achieve those goals?
What results has Artkai produced for digital transformations in automotive, fintech, eCommerce, healthcare, energy, etc.?
How many resources will it take us to get where we want?
This post will try to answer the questions above with four real-life digital transformation success stories from the energy, automotive, and fintech sectors brought to life by the Artkai team. We approached each situation with human-centricity in mind because we believe it is the only way to deliver results that really work for businesses and their clients.
While NDA agreements don’t let us reveal certain details, these examples give compelling reasons for digital transformation in the small-to-medium enterprises (SME) segment.
We present each case below with the following outline: Who (company); Why (goals); How (solutions); What (results).
Let’s dive into the details!
It was our biggest so far, and we are very proud to have successfully accomplished it. To find out more about the project, discover the full case.
Auto Access Case Study. Digitalization and complete UX redesign for Auto Accessory Company
Duration: Seven months
Services: Market, Competition & Trends Research, On-site Workshop, Customer Research, UX/UI Design, Front-end & Back-end Development, QA Testing.
The next company is Auto Access - a Belgian automotive company specializing in the sales and installation of a wide range of accessories for pick-up trucks, 4x4s, and passenger cars to dealers. They’ve been one of the leading Benelux auto accessory providers for over twenty years before they decided to undergo digital transformation.
AutoAccess’s digital transformation objectives
The company was looking for ways to boost its revenues and provide more value to customers via its website. In practical terms, this meant they had to:
1. Decrease costs on business operations by increasing the efficiency of their workforce and giving them more online tools;
2. Keep up with the new trends and customer expectations from buying experience in the automotive e-commerce market;
3. Enter the B2C market, targeting car owners and making their shopping experience as frictionless and convenient as it is for B2B users ;
4. Expand the range of car parts they offer in their online catalog, adding parts for light commercial vehicles and passenger cars.
Solutions for Auto Access
Here is what Artkai created for Auto Access with its digitalization efforts.
A single database
A single database for e-commerce products and workshop services that is synchronized with the website and the ERP system.
Functional admin panel
Easy addition of new products
Easy management of the website content
Quick addition of new microsites (branded websites for official dealers)
New search functionality for users
Filter by elements of interest
Upgraded technology stack
We came up with a new technology stack that allows flexibly adding new features, fostering business scalability and potential growth.
Results of digital transformation:
50% decrease in time to fill in the website admin panel;
2,5 times decreased the cost of adding new features to the website, resulted in higher business scalability;
Order is made 1.6 times faster;
Built UX that decreased the manual work in 3 times;
Successful entry into the B2C market;
Streamlined and automated business operations and workflow;
Intuitive and convenient navigation for B2C and B2B users;
Higher efficiency of marketing and sales specialists.
If you want more information on AutoAccess’ digitalization process, read the full case study.
ProCredit Bank Case Study. Large-Scale Digital Transformation for Banking Online Services Across 13 Countries
Case Study QVANS - Digital Transformation of a Seller of Custom Upfitting Services for Commercial Vehicles
Duration: Four months
Services: Market, Competition & Trends Research, On-site Workshop, Customer Research, UX/UI Design, Front-end Development, QA testing.
Andex, one of the largest car dealers in Belgium, had been the market leader for ten years before they decided to go digital with their new project called QVANS. QVANS is an automotive B2B and B2C one-stop-shop to sell custom-fitted commercial vehicles in Belgium, the Netherlands, and France.
Andex’s digital transformation objectives
Andex’s motivation to go digital with its Qvans project was to gain a competitive advantage in the automotive market. The owners wanted to achieve this by delivering a superior online customer experience.
Andex initially came to Artkai with a request to create a new website. , But there was more to it. What made it a special digitalization task was the integration of the existing CRM system with the new website, the addition of cloud storage for images, and configuring a third-party email delivery service.
Andex had the idea to offer an automated Digital Advisor. This advanced search feature allows customers to select the desired van parameters and get suitable suggestions.
Solutions for QVANS
New visual brand identity
Unique branding icons that highlight and distinguish the company’s ultimate professional service gear;
- Unique colors that distinguish each industry our client works with to evoke positive associations. For example, we used orange for Building & Construction industries; for the Gardening sector, we picked green; light grey was used for all the brands; and QVANS brand dark blue for the vehicle types. For the call-to-action graphics, we used the QVANS brand pink color.
This is a unique feature that enables users to select requirements (industry, models, brands) and get a list of well-matched vans. It lets users quickly choose a suitable van without scrolling through the whole list of vans and site sections.
Users can immediately see all the key information about the product without opening each page: the price, towing capacity, load space, etc. If they’re interested, they can go deeper to the product detail page.
Intermediate server for storing the images
Product architecture for growth
Middleware is a database that enables marketing and sales folks to conveniently work with the existing customer base by integrating the existing CRM and the new website.
Results of digital transformation for Andex:
An established automotive eCommerce brand QVANS with a distinct image and features tailored for a niche customer;
Streamlined and automated client acquisition process and data management;
Competitive leverage on the automotive market;
Ensured high-quality customer buying experience;
High website performance.
To discover more of the processes and results, explore the full case on Behance.
There are many different ways that digital transformation can benefit your business. You don’t have to break the bank to implement significant improvements with digitalization. All you need is to approach it mindfully and with intention.
By outlining why you’re pursuing digital transformation and finding a team of experienced subject-matter experts, you can find the most cost-effective way to become a successful digital company.
Want to find out how digitalization can grow and profit your business? Do you have digitalization ideas and business goals in mind? Let’s connect and discuss the best ways to get them!
Read our latest articles
We are hosting a series of free consultancy sessions for Automotive companies who are looking to automate their operational processes, elevate digital customer experience or take advantage of digitalization.
Customer experience has long stopped being just one of the elements businesses focus their digital transformation efforts on. In 2021 and further, it is the central element you should build your whole digital transformation strategy around.
Got an idea?
Share whatever is on your plate so we can work it out together