- We’ll discuss your business, goals, and challenges;
- We'll check if there is a match between your problems and our past clients' cases;
- We’ll share our vision on how to get things done based on the domain expertise, insights, and best practices we have gathered from our work with the Fintech industry;
- We’ll answer all your questions and provide suggestions on how to improve your current product or build a new one.
Here are several real-life examples of how the Artkai Consultancy Session™ helped Fintech businesses:
DNA Payments Group, a UK-based payments provider, is an evolving intelligent payment ecosystem. From card readers to integrated payment solutions, DNA Payments helps businesses run more efficiently.
Already working with over 50,000 businesses all over the UK, DNA Payments unites 5 companies and is perfectly placed to enable businesses of any size to accept payments online, in-store, or on the go.
To unlock the full integral potential of all 5 companies, DNA Payments approached Artkai to develop a single, unified design system, flexible and user-friendly UI/UX kit, and core frontend experience.
The onboarding was complicated and took a couple of days to complete, poorly affecting customer acquisition and overal conversion rate, especially compared to their competitors.
As the company has several brands, it was essential to engineer an easy and consistent onboarding experience that could be used in all their products. We needed to show that we understand the product, its customers, and find actionable solutions that will secure our work for the next phases.
We conducted Artkai Product Discovery Session™, together with DNA Payments to establish a stellar UX delivery roadmap. We identified the need of rebuilding the core experience for delightful onboarding and following DNA Payments platform redesign.
The previous onboarding process was too complicated and lengthy for users, obstructing easy registration and causing user drop-outs. Our goal was to create a redesign the onboarding process, make the process quick, easy, and clear for the users of the desktop and mobiles devices.
The product interface was confusing which caused low users’ productivity. The users had challenges finding necessary items and working with data tables and filters.
Here is how we fixed these problems:
We split two similar entities - Payment links and Transactions, - into different sections;
We redesigned search functionality;
We simplified access to information and sped up the whole onboarding process by reducing bureaucracy.
Find more details about onboarding problems in FinTech and our onboarding redesign for DNA payments in this article.
HedgeFlows is an innovative Fintech product that provides the best currency solutions for international transfers and exchange rate hedging.
Users are unfamiliar with the process and benefits of hedging, and our task was to gently prepare users by providing an education section;
Entrepreneurs looking for the best currency solutions have trust issues with HedgeFlows. brand;
The processes of money transferring and hedging should be clearly separated, as the current combination of the flows confuses and make the user experience complicated.
During Artkai Consultancy Session™ and Artkai Product Discovery Session™, we identified and prioritized a list of project objectives. Here are the results:
Public page: we created a visual identity that reinforces HedgeFlows’ Unique Selling Proposition and helps to differentiate from our existing competitors;
Onboarding: we created a streamlined onboarding process to educate and show users the platform's capabilities;
Dashboard: we created a central area for users to access all their foreign currency invoices, payments, and risks that serves both as an informational summary;
Transactions: we created a feature-rich yet easy-to-understand pricing interface for our flexible currency payment transactions
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